12/2010 to 02/2012
National Association of Teachers of Singing, Inc. (professional membership non-profit organization)
Marketing and Communications Administrator- Copywriter – Content Manager – Graphic/Web Designer – Project Manager – Multimedia Producer
- Development and execution of marketing campaigns for print, web, Email, social media, including the following:
- Advertise with NATS – Email Sponsored Promotions
- NATS Membership Helps New Singing Students Find You
- NATS Gets Social!
- Copywriter and editor of new and existing online content to improve SEO/SEM, increase traffic
- Creation of marketing and educational content for print and digital distribution
- Project management, design, and content management of four websites, including the following:
- NATS 52nd National Conference Microsite: Home • Featured Artist • Banquet Guest Speaker • Sessions • PreConference • NATSAA • Marketing • Transportation • Contact
- Video and audio post-production of national conference performances
- Software/Tools Used – Constant Contact, Salesforce, WordPress, Joomla, Volusion, InDesign, Photoshop, Illustrator, Fireworks, Flash Pro, Acrobat Pro, Premiere Pro, After Effects, Soundbooth, QuickTime Pro, Microsoft Office (Word, Excel, PowerPoint, Outlook)
Social Media Marketing Achievements
- Developed and executed print and online marketing campaigns with the objective of increasing non-dues revenue, recruiting and retaining members, promoting national and regional events, developing thought leadership, and managing and tracking campaigns in Salesforce; reported findings and made recommendations for improvement to executive management
- Lead acquisition resulting in over $800/month non-dues revenue via digital ad sales
- Promoted national events, awards, and competitions: NATS National Conference, ICVT, National Music Theater Competition, NATSAA, Emerging Leaders Award, Independent Teacher Fellowships, Art Song Competition Award, and Van L. Lawrence Fellowship
- Improved print and online marketing of banner sales, member mailing lists, email blasts,print advertising, job center, conference advertising, conference exhibiting, and conference sponsorship
- Increased national participation in monthly online chats by over 2000%
- Increased member participation in online profile visibility by 120%
- Established and contributed to national professional association eNewsletter
- Online and print promotion of national workshops and continuing education programs
- Prepared resources for Winter Workshop and Summer Workshop, including participant testimonials
- Created and implemented new social media marketing strategies on Facebook, Twitter, YouTube, LinkedIn, Flickr
- Acquired over 690 Facebook page likes within during three months, increasing another 270% after thirteen months
- Acquired 370 Facebook profile friend/subscribers within three months, increasing another 285% after thirteen months
- Acquired 180 closed Facebook group members within first three months, increasing another 104% after thirteen months
- Acquired 75 Twitter followers within first three months, increasing another 460% after twelve months
- Acquired 2,940 YouTube video upload views within first three months, increasing another 140% after five months
- Acquired 215 open Facebook group members within first four months
- Acquired 170 LinkedIn group members within first twelve months
- Wrote press releases and announcements
- Press Release: Jane Eaglen to Conduct Vocalist Master Class at National Association of Teachers of Singing National Conference
- Press Release: National Music Theater Competition Posts Eligibility Requirements
- Press Release: National Music Theater Competition Now Accepting Applications
- View the following NATS Announcements in a PDF portfolio file or individually:
- SongFest Mentor Program Scholarship Opportunity for NATS Members
- NATS 2012 52nd National Conference Registration Opens Online
- NATS Announces New Member Benefit: AuditionsPlus Online Auditions Search Tool
- NATS Announces Partnership with The Achievement Program
- NATS Announces New Member Benefit: Intermezzo
- NATS Announces 2012 Intern Program
- NATSAA 2010 Winner, Thomas Florio, to Perform Winner’s Recital at NATS National Conference
- NATS Announces New Member Benefit from VirtuallyVocal.com
- Nathan Gunn to Headline 2012 NATS National Conference
- D. Michael Heath Wins NATS Find-A-Teacher Profile Contest
- NATS Member Marni Nixon Receives Peabody Medal