Category: business writing

  • Microsoft Zero Trust Developer Guide

    As described below, I developed content for the Developer guidance section of the Microsoft Zero Trust Guidance Center on Microsoft’s public Learn documentation platform. This project was in fulfillment of the scope of my role as Senior Technical Writer at Microsoft with the Microsoft Security, Identity and Network Access Team. Situation The requirements for this…

  • Industrial Condition Monitoring Application Note for GE

    As described below, for General Electric Oil & Gas, I created customer-facing technical marketing pieces that included the downloadable file in the Results section. Situation We identified the key issue as the need to aid the sales force in developing and nurturing leads. To accomplish this, the goal was to demonstrate thought leadership and assist the target…

  • Technical Writing and Tutorials

    Video Tutorials

  • Web Host News Articles

    From December 2012 to September 2013, I wrote two to six blog posts each weekday for TheWebHostingHero.com, WebHostingHero.com, and other sites that were maintained by Stephane Brault. Most of the articles were related to web hosting industry news. Monsieur Brault has since removed the news section from WebHostingHero.com and discontinued registration of some of his domains.

  • 5 Ways to Establish Your Business Brand Online

    Being successful in making sales online starts with branding your business. To establish and build your business brand online, you will want to focus your efforts on increasing awareness and familiarity of the name of your business and the products or services that you offer by distinguishing the identity of your company from competitors. Your…

  • It’s Not Too Late to Increase Revenue from the Mobile Marketplace

    If you haven’t heard it by now, we’ll say it here again, “You’re losing money if your online business isn’t mobile-friendly.” Internet marketing experts are weighing in with their 2013 predictions and trends and, overwhelmingly, they agree that mobile is something you shouldn’t ignore. Here are the facts: Cross-channel customer experience is where it’s at.…

  • The Best Product Descriptions Start with a Well-Crafted Marketing Persona

    How do you grab the attention of potential customers and get them to click that “Add to Cart” button? How do you differentiate yourself from the competition? Don’t overlook the power of words. Your product description might be the one thing that tips the scales in your favor. Before you start writing copy, make sure…

  • From Bell Bottoms to Social Influence Guru: How Six Persuasion Principles Can Help You Find Your Competitive Advantage

    In a recent Psychology Today article, social psychology professor, Dr. Douglas Kenrick, talks about the how his colleague, Dr. Robert Cialdini, born into a blue-collar Milwaukee family and working himself through college as a garbage collector, became an international authority on the topics of influence and persuasion and a member of the “Academic Dream Team”…

  • Are You Ready? Mobile eCommerce Trending in 2013

    This article was originally ghost-written for Plumber’s Plus business website, which is now defunct. It’s true that your consumers are still spending more time on their desktops than on their mobile devices. A recent study from eMarketer shows that the mobile access has topped 10% of all Internet traffic. If your retail website is not optimized…

  • Search Engine Optimization Simplified

    Have you been wondering how to get your website to show up on search engines (like Google, Yahoo, and Bing) when customers try to find you online? Do you have a website, but aren’t sure of how to make sure the people can find it without entering a link in their browser? Are you planning…

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